AI slop is flooding social feeds and reshaping real estate marketing
AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out....
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NAR NXT: The Download on last week’s trends, tensions, takeaways
ICYMI, get caught up on all of the moves made last week at NAR's flagship event, NAR NXT, including changes to the rules and organizational leadership....
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Giving back in a time of uncertainty: How real estate leaders are changing lives
Real estate professionals have the power to create positive change one home, one client and one act of kindness at a time, Darryl Davis writes....
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Rising unemployment revives prospects for December rate cut
Fannie Mae forecasters are predicting mortgage rates will fall below 6 percent by the end of next year. Economists at the Mortgage Bankers Association don't see rates coming down at all. ...
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Why FSBOs cannot sell at a Realtor price: Now Streaming
Real estate coach Darryl Davis talks about why homeowners aren't equipped to sell their homes for top dollar without the help of an agent....
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DR Horton gets into AI mortgage tech with Tidalwave stake
In addition to participating in a $22 million Series A raise, D.R. Horton will be a Tidalwave customer, deploying its AI-powered platform across mortgage subsidiary DHI Mortgage in a "landmark mortgage tech deal."...
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What to know as real estate exec Ana Walshe’s husband goes on trial for her murder
Nearly two years after her disappearance, the Tishman Speyer executive's husband, Brian, will finally stand trial for her murder....
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This week was all about NAR: Inman’s Top 5 stories
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers....
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Stock market gains push luxury homebuyers ahead in October
While non-luxury homebuyers are beholden to mortgage rate fluctuations, luxury buyers are using their stock market gains to boost their purchasing power — pushing luxury sales up 2.9 percent....
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Dispatches from NAR NXT as real estate grapples with AI
NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they're not always the ones in the meetings....
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